Professor Yi JIA, Ph.D., is the Dean of Cultural Creativity and Tourism School of GDUFE. He is also an Evaluation Expert of China Academic Degrees & Graduate Education Development Center, Expert of Philosophy and Social Science Evaluation of Guangdong Province, Director of National Audiovisual Communication Association as well as Director of Greater Bay Area Film and Television Creation and Research Center of Chinese Collegial Association For Visual Art. He has been engaged in audio-visual production and communication, media operation and management for decades, and served as an expert in Yangcheng Evening News, Tianhe Wen Chuang, South Reviews Institute and etc. He has presided over 5 national and provincial projects and over 10 other projects, and published more than 30 academic papers in core journals such as Modern Communication (Journal of Communication University of China). What’s more, he has published 3 books and 3 textbooks. His work The Influence of TV Program Host won the “National Outstanding Academic Achievement Award of Young Scholars in Journalism”. His paper Civil Rights and Conflicts of Network Video Live Broadcast was prized for the “Academy Award” of Chinese Collegial Association For Visual Art.