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Copy Writing
Release Date: 2017-09-221. Basic Course Information
Course Code: 171054
Course Name: Copy Writing
Course Type：Discipline Basic Course
Periods：64
Credits: 4
Target Students: Advertising professional students
Assessment: Examination
Preparatory Courses: Introduction to Advertising、Creativity Thought
2. Brief Course Introduction
The AD copy writing course explains the story of the behavior of AD copy writing and the advertising copywriter's role in the whole process of advertising, emphasizing the importance of words and thinking with images. The course uses operational practice and creative suggestions and guidance, so students can master the basic skills of advertising copy writing, getting multiple points of view of the whole document, writing to establish and seeking effective creative solutions for advertisement planning.