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Study of Creative Industry
Release Date: 2017-09-221. Basic Course Information
Course Code: 172974
Course Name: Study of Creative Industry
Course Type：Major Basic Course
Periods：64
Credits: 4
Target Students: Advertising Major
Assessment: Examination
Preparatory Courses: Mass Communication、Advertising Introduction、Marketing
2. Brief Course Introduction
Studies of creative industry is the foundation of the advertising professional courses. The main aim is to let students understand the connotation of the creative industries, types, characteristics and function, as well as our national culture's creative industry development and its present situation, problems and trends. This includes examining the deepening of the cultural creative industry and enterprise clusters, the development of cultural enterprises and the understanding of their characteristics and exploring the cultural industry's brand and marketing strategy.