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Introduction to the Course of Publishing and Marketing
Release Date: 2017-09-221. Basic Course Information
Course Code: 123562
Course Type: Specialty course
Periods: 48
Credit : 3
Target Students: Undergraduates Majoring in Editing and Publishing
Assessment: Evaluation
Exemption Course:
2. Brief Course Introduction
Publication and Marketing is an important specialty course for undergraduate students of Editing and Publishing. Book marketing is an essential part of editing and publishing. By studying this course, students will learn about the basic principles and rules of book marketing, and also grasp publishing. This course will expand the horizon for students, cultivate their humanity qualities and better their adaptation ability in future work. The objectives of the course are: to understand the basic theories and methods of marketing, to comprehend the feasibility of marketing theories in book selling applications, and to master the management tactics, operation models and methods.