Tourism Reception Industry

Tourism Reception Industry

Tourism Reception Industry is a fundamental speciality course for students majoring in tourism management. The core teaching contents of this course include the concept system, concepts and methods of tourism hospitality industry, the main types and service management of traditional, new and cross-border tourism hospitality business, customer relationship, service quality, information system, brand strategy in tourism hospitality industry management and service quality innovation.

This course is integrated with lectures, discussions and self-learning. Teachers give lectures with in-class discussions of main theories and hot issues, with guarantee of interactions between teachers and students. By doing pre-class literature reading, in-class presentations and after-class assignments, students are able to learn on their own and explore by themselves.