Introduction to Digital Media Arts

1. Basic Information

Course Code：18230053

Course Name：Introduction to Digital Media Arts

Course Type：Specialty Fundamental Course

Periods：45

Credits：3

Target Student: Students majoring in Digital Media Arts

Assessment：Test

Preparatory：no

2. A Brief Introduction to the Course

Through teaching and appreciation of digital media design works, this course comprehensively and generally teaches students the basic theoretical knowledge necessary to learn digital media art. The main content of this course is the understanding of the basic situation of digital media art from several aspects, such as concept discrimination, brief history of development, form, communication and so on. Among them, there are two thematic studies. One is the classical reading of McLuhan’s Views on “Cold Media & Hot Media”, which enables students to think deeply about the media attributes of digital media from the academic level. The other is the in-depth study of the art form of digital media, which enables students to grasp the characteristics of the new art form and language system with the purpose of establishing correct concepts of creation.