Communication Psychology

1. Basic Information

Course Code：16155302 
Course Name： Communication Psychology 
Course Type：Specialty Fundamental Course 
Periods：32 Hours 
Credits：2
Target Students：Undergraduate majoring in advertising
Assessment：Exam
Preparatory Course：Management

2. A Brief Introduction to the Course

As a theoretical course for students majoring in advertising, Communication Psychology covers the basic knowledge of communication psychology. Students are required to master the psychological systems of the addressee’s choice of communication information, the psychological response of the information selected by the addressee and the psychological composition of the addressee It includes the part of interpersonal communication researched by traditional social psychology and the part of mass communication researched by journalism and communication science, such as the influence of personality and social factors on communication process, the influence of persuasion strategy, the arrangement and influence of communication symbols, and the research of media psychology.