Design thinking

1. Basic Information

Course Code：18230103 
Course Name： Design thinking 
Course Type：Specialty selective course 
Periods：48 Hours 
Credits：3
Target Students：Undergraduates majoring in Advertising 
Assessment：the test
Preparatory Course：After the first year of general course studies

2. A Brief Introduction to the Course

With its focuses on design behavior and design content, this course introduces a variety of design thinking, and provides a way of thinking concerning design content such as advertising and visual communication. It includes every stages of the design process: When the designer produces and refines the concept, the main considerations will be given to design plan, feedback collection, and refinements of the design elements so that the design team can improve through each task and get further enhancement. Design is an iterative process, in which design thinking exists at every stages, from the client delegate to the design completion. There are many solutions according to the design requests from customer, and they vary in terms of originality, practicality, and budget.

In addition, cultural production, cultural values and aesthetics stand at a core position in design thinking. More attention has been paid to the cultivation of thinking and methods in modern design education, for it can continuously cultivate the creative and insightful artistic design force. In this case, students can avoid to be taught in the limited level of ordinary teaching method, thus being able to think about their future independently.

The training course of design thinking and design performance altogether constructs an ability of complete design. The course aims at training students’ creativity, reflection, analytical ability, comprehensive ability, communication ability, judgment and other thinking styles in the design process. Among them, special attention is paid to teaching and training between the perceptual thinking and ideal thinking, as well as logical thinking and reverse thinking.

The cultivation and training of methodology is also the focus of this course. Through teaching and training, students are hoped to establish corresponding design methods and paths according to the universality and particularity of the project. Hence, a relatively complete design method will be constructed with the perceptual method of completely inspired design.

This course seeks to build a bridge between philosophy and applied disciplines, hoping to form a smooth thinking channel for the transformation between behavior and thought, past and the present. During the course, the actual cases produced by excellent designers will be selected to analyze the thinking process of the design and its final presentation. By these means, the content, significance, form and technology of advertising design can be explored.