Brand Management

1. Basic Information

Course Code：18230173 
Course Name： Brand Management 
Course Type：Required Specialty Course
Periods：48 Hours 
Credits：3
Target Students：Sophomore majoring in advertising; Undergraduate majoring in advertising, Grade 2018(Full section, Foshan Campus)
Assessment：Exam
Preparatory Course：Management

2. A Brief Introduction to the Course

Based on marketing and modern management theory, Brand Management is an applied subject which studies the structure and the basic law of brand motion, brand management as well as the law of brand. This course covers a wide range of knowledge such as brand management, brand personality, brand strategy, brand image, brand equity and the new research trend on brand. As a professional elective course for undergraduate in economy or management, the course combines professional courses such as Enterprise Management, Marketing, Microeconomics to expand students’ analytical horizon, to make them understand and master the forefront of the marketing, and to access to the concepts and basic knowledge of brand, which will ultimately enhances students’ understanding of problems and new phenomena concerning branding.