Research on Advertising Media

1. Basic Information

Course Code：16074103 
Course Name：Research on Advertising Media
Course Type：Speciality course 
Periods：48 Hours 
Credits：3
Target Students：Undergraduate of 2019 majoring in advertising （Full section, Foshan Campus）
Assessment：Exam
Preparatory Course：Principles of Advertising, Marketing, Introduction to Communication

2. A Brief Introduction to the Course

Research on Advertising Media is a compulsory course for students majoring in advertising. It is practical course which introduces the development course of advertising media, the main characteristics of it, the advantages and disadvantages of advertising media as well. After studying this course, students are expected to have a comprehensive understanding of the mass media, and they will be able to make effective media selection by evaluating different media and complete a media planning by making the best of corresponding knowledge.