Dr. Xianyang ZENG

Xianyang ZENG holds a Doctor’s degree in management from Sun Yat-sen University (Taiwan), a Master’s degree in management from Cheng Kung University (Taiwan), and a Bachelor’s degree in Statistics from Cheng Kung University (Taiwan). He once served as associate professor of Business School of Shantou University, lecturer of Pingdong School of Commerce and technology, head of front desk of Youhuo Resort Hotel, and bathroom salesman of Pudemei. He also has the basic and advanced certificates of DLI English teacher, and the certificate of Taiwan English tour guide and tour leader.           

 He has published several papers in SSCI, SCI and EI journals. He also served as a reviewer of SSCI journals such as International Journal of hospitality Management, Asia Pacific Journal of Marketing and Logistics. He hosts the projects of Philosophy and Social Science Planning Project of Guangdong Province and other municipal and departmental projects.           

 He served as the instructor of the second prize of the provincial competition of “Challenge Cup” Guangdong University Students’ extracurricular academic and technological works competition, and the instructor of the national college student market survey and analysis competition, and won more than 20 awards.           

 Research directions: consumer behavior, green takeout, health tourism           

 Email: 894303825@qq.com