Taking at cultivating management talents for the high-end service industry as the basic orientation, this major is devoted to train the talents who can meet the demand of the modern high-end hotel and related service industry with the visionary strategies and development thoughts of service industry, scientific concept of hotel management and service, advanced knowledge of hotel management, and leading-edge international management skill. At the same time, with humanity qualities, social responsibilities, innovative thinking and pioneering spirit, the trained talents will be familiar with the business and management methods of modern high-end hotel and related service industry. Our students are supposed to be the innovative and versatile talents who are qualified for the management of public relations department of various fields, such as star-rated hotels, high-end club and enterprises and public institutions.