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Digital Media Art
Release Date: 2020-10-27Digital Media Art
Introduction
Digital Media Art is a new transdisplinary major integrating artistic creativity, humanities, social sciences and information technology. The professional talent training program of digital media art major emphasizes the combination of film and television art theory, digital special effects, interactive design technology, and new media communication concepts. It aims to explore an all-media creation professional sustainable development through deep learning and sublimation of artistic literacy.
Training goals
This major upholds the concept and characteristics of multi-disciplinary integration. It tries to cultivate innovation-type talents who can understand the development status and future trends of the Internet, interactive media, and film and television industries at home and abroad. Students are expected to master the knowledge, skills and specific application of digital technology in film and television art and network multimedia art, familiarize with network communication, operation rules and product development process, master the cutting-edge technology such as digital video special effects production, Internet interactive design and production and network communication. After graduation, students are able to be innovative talents engaged in various fields, especially in the field of mobile Internet -related video production or become operational specialists.
Training Specifications: Standard length of schooling for four years, to be granted a Bachelor’s degree of Arts
Main Discipline: Drama and Film Studies
Main Courses: Introduction of Digital Media Art, Digital Photography and Camera Shooting, Audiovisual Language, Design Thinking, Digital Film Special Effects, Digital Synthesis Technology, Digital 3D Design and Application, Interactive Design Principles, Interactive Product Development, Film and Television Project Management
Main Professional Experiments: digital film and television special effects and synthesis experiment, virtual reality application experiment, interactive project simulation experiment, and design thinking workshop
Employment Direction: The major of “Digital Media Art” is listed as a green card major (a major with low unemployment, high employment rate, salary and job satisfaction) in the “2018 China University Student Employment Report (Employment Blue Book)”. The major of “Digital Media Art” has been on the “Employment Green List” for two consecutive years. Graduates could be able to work in enterprises and institutions dealing with network media design, digital film and television production, entertainment games, animation design, industrial product design, architectural design (architectural roaming and environmental design), and human settlement design.