Dr. Zhao Ming

Basic Information:

Name：Zhao Ming

Place of origin: Jingmen city, Hubei province

Professional: Information Processing; Technology and Consuming

E-mail: zm1031@gdufe.edu.cn

Education:

 Xiamen University / Marketing / Doctor of Management / 2012.07 – 2016.09  

City University of Hong Kong / Doctoral Exchange / Marketing / 2014.09 – 2015.03

Guangdong University of Finance and Economics / Master of Management / Business Management / 2009.09 – 2012.07  

Hunan University / Bachelor of Economics / Public Finance / 2003.09 – 2007.07

Main lecture course:

Marketing Management; 

Consumer Behavior Research;

Organizational behavior Research;

Advertising;

Management.

Research:

1. A Review on Oversea Placement Advertising Research[J]. Modern advertising, 2014 (12): 34-43.

2. A Study on the Impact of Negative Behavior of Spokespersons on Brand Attitudes[J]. Social Science of Beijing, 2016(09):91-98.

3. Statistics[B]. South China University of Technology Press. 2017.07.

4. Research on Different Types of Endorsement on Advertising Effects: CEO or Celebrity Endorsement—Based on the Intermediary Role of perceived social risk[J].journal of Fujian Business university, 2018(02),37-44.