Business Administration Department

Dr. Hou Qingfeng

Release Date: 2020-10-21

Hou  Qingfeng         Ph.D


Email: qingfeng.hou@gmail.com


Introduction

Qingfeng Hou, instructor in marketing, got his Ph.D. degree from Sun Yat-sen University. His research interests cover consumer behavior, customer wellbeing and customer relationship managements. He has published papers in Chinese Journal of Management, Modern Finance and EconomicsAMA Winter Academic ConferenceAsia-Pacific Advances in Consumer Research and several Chinese conference papers.

 

Research Areas

consumer wellbeing, customer experience and customer relationship managements

 

Education Background

Ph.D.   Major in Marketing, Sun Yat-sen University, 2018

M.A.    Major in Marketing, Hebei University of Economics and Business, 2009

B.A.    Major in Marketing, Inner Mongolia University of Finance and Economics, 2003