Yu Yihua

YU Yihua

Graduated from University of Washington and Parsons School of Design; studied aboard at Yonsei University (South Korea) in 2015 with an university-level scholarship. With abundant experiences in the fashion industry, YU has previously worked at the New York headquarters of luxury companies RICK OWENS, TOD’S, and New York Fashion Week. YU has also participated in globally-distributed advertisements like BALLY x DFS, and was the ambassador of the 4th ‘Million Run” of Guangzhou Educational Funds. At present, YU’s main research directions are: Digital Art Market of NFT, Film and Television Derivatives.

于益华

毕业于华盛顿大学与帕森斯设计学院，2015年获奖学金前往韩国延世大学交换学习；曾在三星（中国）及Rick Owens、TOD’S等知名奢侈品纽约总部工作，两届纽约时装周中国日助理策划人，曾参演BALLY x DFS全球广告，广州市第四届教育基金百万行形象大使。目前主要研究方向为非同质化通证加密数字艺术市场、影视衍生品开发。