Chen Jianbin

Jianbin Chen (1968- ), Doctor of Philosophy in Tourism & Hospitality awarded by Macau University of Science & Technology, associate professor in Tourism Management of Guangdong University of Finance & Economics, visiting scholar and doctoral advisor of City University of Macau. Dr. Chen’s academic interests include urban tourism destination image, regional tourism competitiveness.

► Academic Qualification:

PhD in Tourism & Hospitality, Macau University of Science & Technology, Sept.2009-Feb.2004.

Visiting scholar in Nyenrode Universiteit, Jan.-Aug. of 2000.

Master of Science in Geography, Shaanxi Normal University, Sept.1990 to July 1995.

► Teaching Area

Geography of Tourism

Academic English in Tourism Research

►Research Area

Urban tourism destination image

Regional tourism competitiveness

Operation & Management of Travel Service

► Working Experience

Teacher in Tourism Management, Guangdong University of Finance & Economics, July 1997 to Aug. 1999

Lecturer in Tourism Management, Guangdong University of Finance & Economics, Sept.1999 to Dec. 2004

Associate professor in Tourism Management, Guangdong University of Finance & Economics, Jan. 2005

Vice dean of Public Administration School, Guangdong University of Finance & Economics, June 2009 to June 2013

Vice dean of School of Geography & Tourism, Guangdong University of Finance & Economics, June 2013.

►Representative Academic Publication

Tour value chain survey and its implication on travel service management. Enterprise Economics,2004,08:88-89.

Locations choice and corresponding development countermeasures of MICE Centers, Journal of Chongqing University of Industry & Business( West Forum)，2003,03:102-104.

Discussion on Regional Features of Urban Tourism, Regional Research & Development, 1999, 04:85-87.

Economic globalization and strategic countermeasures of China tourism industry, Journal of Tianjin University of Business, 2002, 02:12-15.

Analysis of regional tourism competitiveness, Journal of Guangdong University of Finance & Economics, 2001, 03:51-53.

Proceedings:

Research on factors influencing urban tourism image from the perspective of MICE visitors

Proceedings of the Second Asia-Pacific Contemporary Service Industry Development Summit Forum 2014.

Economic globalization and strategic countermeasures for China hospitality tourism

CU2 Joint Conference in Hospitality &Tourism, Jan.12-14, 2001

Research Programs：

New globalization and China’s strategic countermeasures for tourism industry, Guangdong University of Finance & Economics， 1999-2001

Principal participator，Comparative competitive advantage research on China tourism destination, Office of National Social Science Planning，2010-2014

Study on the Joint Development of Inter-regional Tourism Competing Mechanism and Its Performance Evaluation---Taking Xiang Qian Gui “Dong Cultural Tourism Circle ” as an Example, Office of National Natural Science Planning，2011-2013

Principal participator， Tourism Industry Branding Operation and Marketing for Xiqiao Mountain, Nanhai City, 2010

Project leader of Provincial Feature Discipline (Tourism Management)，Education Department of Guangdong Province Government，2013-

Project leader of “Exploration and practice of Talents- Fostering Model of ”3 Abilities and 2 Creating ” oriented in Tourism Management Disciplines under Cooperation Systems”， Education Department of Guangdong Province Government， 2014

Specialized publication:

Research on Factors Influencing Urban MICE Tourism Image, Scholars’ Press, 2014.12

Research on Guangdong Feature Tourism Management Education and Regional Tourism Competitiveness, Sun Yat-sen University Press,2015.

Operation and Management of Travel Service, Sun Yat-sen University Press, 2007.