Jianbin Chen (1968- ), Doctor of Philosophy in Tourism & Hospitality awarded by Macau University of Science & Technology, associate professor in Tourism Management of Guangdong University of Finance & Economics, visiting scholar and doctoral advisor of City University of Macau. Dr. Chen’s academic interests include urban tourism destination image, regional tourism competitiveness.
► Academic Qualification:
PhD in Tourism & Hospitality, Macau University of Science & Technology, Sept.2009-Feb.2004.
Visiting scholar in Nyenrode Universiteit, Jan.-Aug. of 2000.
Master of Science in Geography, Shaanxi Normal University, Sept.1990 to July 1995.
► Teaching Area
Geography of Tourism
Academic English in Tourism Research
►Research Area
Urban tourism destination image
Regional tourism competitiveness
Operation & Management of Travel Service
► Working Experience
Teacher in Tourism Management, Guangdong University of Finance & Economics, July 1997 to Aug. 1999
Lecturer in Tourism Management, Guangdong University of Finance & Economics, Sept.1999 to Dec. 2004
Associate professor in Tourism Management, Guangdong University of Finance & Economics, Jan. 2005
Vice dean of Public Administration School, Guangdong University of Finance & Economics, June 2009 to June 2013
Vice dean of School of Geography & Tourism, Guangdong University of Finance & Economics, June 2013.
►Representative Academic Publication
Tour value chain survey and its implication on travel service management. Enterprise Economics,2004,08:88-89.
Locations choice and corresponding development countermeasures of MICE Centers, Journal of Chongqing University of Industry & Business( West Forum),2003,03:102-104.
Discussion on Regional Features of Urban Tourism, Regional Research & Development, 1999, 04:85-87.
Economic globalization and strategic countermeasures of China tourism industry, Journal of Tianjin University of Business, 2002, 02:12-15.
Analysis of regional tourism competitiveness, Journal of Guangdong University of Finance & Economics, 2001, 03:51-53.
Proceedings:
Research on factors influencing urban tourism image from the perspective of MICE visitors
Proceedings of the Second Asia-Pacific Contemporary Service Industry Development Summit Forum 2014.
Economic globalization and strategic countermeasures for China hospitality tourism
CU2 Joint Conference in Hospitality &Tourism, Jan.12-14, 2001
Research Programs:
New globalization and China’s strategic countermeasures for tourism industry, Guangdong University of Finance & Economics, 1999-2001
Principal participator,Comparative competitive advantage research on China tourism destination, Office of National Social Science Planning,2010-2014
Study on the Joint Development of Inter-regional Tourism Competing Mechanism and Its Performance Evaluation---Taking Xiang Qian Gui “Dong Cultural Tourism Circle ” as an Example, Office of National Natural Science Planning,2011-2013
Principal participator, Tourism Industry Branding Operation and Marketing for Xiqiao Mountain, Nanhai City, 2010
Project leader of Provincial Feature Discipline (Tourism Management),Education Department of Guangdong Province Government,2013-
Project leader of “Exploration and practice of Talents- Fostering Model of ”3 Abilities and 2 Creating ” oriented in Tourism Management Disciplines under Cooperation Systems”, Education Department of Guangdong Province Government, 2014
Specialized publication:
Research on Factors Influencing Urban MICE Tourism Image, Scholars’ Press, 2014.12
Research on Guangdong Feature Tourism Management Education and Regional Tourism Competitiveness, Sun Yat-sen University Press,2015.
Operation and Management of Travel Service, Sun Yat-sen University Press, 2007.