Associate Professor of Tourism Management
Female Advanced Degree
Director of the Research Center on Hotel Development Strategy of the Guangdong Province (10/2008-present);
Director of the School of Hotel Management (06/2002-09/2014);
Director of the first Bachelor of Hotel Management Program in China (03/2007-present).
Major social achievements:
Member of the Experts Group of the Hospitality Department of the 2010 Asian Games in Guangzhou;
Qualification Certificate for Hotel General Managers;
Lead researcher on market researches aka planning & designs for hotels in Beijing, Guangzhou, Hainan and Jiangxi Provinces etc.;
Provided organizational analysis and human resources management plans for hotels in Guangzhou, Shenzhen and Nanchang etc.;
Provide instruction for four Key Students Projects and Key Scientific Projects;
Provided instruction on one College Innovative Experiment Project, Guangdong Province;
Provided instruction on one project of the National Training Programs for College Students on Innovation and Entrepreneurship.
Recent Researches and Academic Achievements:
Published 23 articles in the Chinese Core Journals;
Published and edited eight books and textbooks;
Led and participated in 15 research project of university, province and nation levels, in which:
One project for the Natural Science Foundation of China ;
One project for the National Social Science Program;
One project for the National Development and Reform Commission of China;
One project for the Guangdong Philosophy and Social Science Program;
One project for the Guangdong Academic Quality Programs;
One project for the Guangdong Key Social Development Program;
One project for the Guangdong Development and Reform Commission;
Eight department and bureau level social science projects in the Guangdong Province