Operation and Management of Travel Service

1. Basic Course Information

Course Code:
Course Name: Operation and Management of Travel Service
Course Type: Specialty Course
Periods: 36
Credits: 2
Target Students: Undergraduate Majoring in Tourism Management
Assessment: Examination
Preparatory Course: Management, Introduction to Tourism Study, Tourism Economics etc.

2. Brief Course Introduction

As a key compulsory course for bachelor's program for tourism management，"Operation and Management of Travel Agency" introduces the characteristics and the general law of operation and management of travel agency, the scope and the organization structure of travel agency. After the study of this course, the students should be able to design and analyze tourism products, analyzing and appraising related problems on operation and management of travel agency, laying the foundation for their future career development on the same area. After the study of the course, the students should be able to:
1.  Understand the structure and functions of travel agency business;
2.  Know how to develop the itinerary;
3.  Design tourist products and package;
4.  Develop its pricing and marketing plan;
5.  Obtain the general knowledge of total quality management and financial management in travel agency.
6.  Develop appropriate strategy for specific travel agency.