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Tourism Consumer Behavior
Release Date: 2017-09-221. Basic Course Information
Course Code:
Course Name: Tourism Consumer Behavior
Course Type: Specialty course
Periods: 32
Credits: 2
Target Students: Undergraduates Majoring in Tourism Management
Assessment: Examination
Preparatory Courses: Management
2. Brief Course Introduction
Tourism Consumer Behavior is an obligatory course for the tourism management majors. This course is based on China's social and cultural background and systematically introduces the basic theory and basic knowledge of the domestic and foreign tourism consumer behavior. Through the analysis of the psychological characteristics of the tourism consumer's tourism motivation, perception, attitude and other aspects of information collection, decision-making, post purchase evaluation and other aspects of the law, for the tourism enterprises to develop marketing strategies to provide a theoretical basis.