Hotel Strategic Management

1.Basic Course Information

Course Code：089671
Course Name：Hotel Strategic Management
Course Type：Specialty course 
Periods：32
Credits：2
Target Students：Undergraduates Majoring in Tourism Management 
Assessment：Examination
Preparatory Courses：Management

2. Brief Course Introduction

This course mainly uses the theory of post-modern philosophy thought, the experience economy theory, axis of cultural theory, globalization and semi globalization theory, core competence theory, brand building related theories, combined with Neo-Confucianism representatives to the Chinese and Western cultural differences and the value of Chinese culture.
The main contents of this course include the development and trend of the international hotel management, the innovation of China's hotel culture, business (Technology)model, hotels' strategy of talents, brand, group-developing, internationalization and the hotel industry regulation and so on.
Through the course of learning, to enable students to realize: blind study mode of Western Hotel industry or to the western mode as a benchmark appropriately integrated into the Chinese cultural elements are not the correct strategic thinking to develop our hotel industry, we should mainly rely on the Chinese culture, from the inside to the outside of the natural growth, and contain some Western concept which able to use of integrating, integrated for innovation, to create a set of hotel industry "model of China's service to cater to the accounted for an absolute mainstay of domestic tourist consumption demand, value orientation, and to meet the domestic hotel employees behavior and way of thinking.