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Hospitality & Tourism Marketing
Release Date: 2017-09-221. Basic Course Information
Course Code: 080293
Course Name: Hospitality & Tourism Marketing
Course Type: Specialty course
Periods: 54
Credits: 3
Target Students: Undergraduates Majoring in Tourism Management
Assessment: Examination
Preparatory Courses: Management.，Microeconomics，Macroeconomics
2. Brief Course Introduction
The course is designed according to the marketing procedures. The contents include marketing theories, tourism market environment scan, marketing strategies for tourism service industry, positioning, marketing mix, market investigation, R&D, marketing channels and promotions, outcome evaluation and control, etc., with focus on hotels, airlines, restaurants, travel agencies, as well as related organizations and government department, so as to enlighten practices to integrate the whole industrial chain.