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Conference Planning and Management
Release Date: 2017-09-221. Basic Course Information
Course Code：088603
Course Name：Conference Planning and Management
Course Type：Specialty course
Periods：48
Credits：3
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment：Test
Preparatory：Introduction to MICE
2. Brief Course Introduction
Conference Planning and Management is an obligatory course for exhibition economics and management major. It aims to teach students the theoretical knowledge of conference management and to help the students master the related technology of conference planning in order to prepare them better for the planning and management work in their future career. The main contents include: the concepts of conference; the function and aims of conference; the conference product elements; conference supply institutions; conference processed.