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The Practice of Exhibitors
Release Date: 2017-09-221. Basic Course Information
Course Code: 088192
Course Name: The Practice of Exhibitors
Course Type: Specialty course
Periods: 36
Credits: 2
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory courses: Introduction to MICE, Strategy & Plan on MICE
2. Brief Course Introduction
This course mainly studies how enterprises take part in exhibition, to maximize the utility, enhance the level of exhibitor's exhibition. Through the study of this course, the students can master the basic process of exhibitor's exhibition, basic theory and basic methods. The main contents of this course include the general concept of exhibition, exhibition requirements, enterprise process and the management, etc.
Through learning of this course, the students can practice the theory and method of exhibit and puts forward some thoughts to solve the problem in order to help learners to carry out the actual work requirement in the future.