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Exhibition Economics and Management
MICE Strategic Management
Release Date: 2017-09-221. Course Basic Information
Course code: 081692
Course name: MICE Strategic Management
Course type: Specialty Course
Periods: 32
Credits: 2
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory: Introduction to MICE
2. Brief Course Introduction
MICE Strategic Management is the important major basic course in exhibition economics and management, it should be arranged in the fifth semester. Its main contents include: MICE Strategic Management's connotation, MICE environment and ability analysis, MICE Strategic purposes and target, MICE Strategic choice and execute, MICE Strategic assessment, MICE industry developmental strategy.