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Principle and Practice of MICE Marketing
Release Date: 2017-09-221. Basic Course Information
Course Code：081703
Course Name：Principle and Practice of MICE Marketing
Course Type：Specialty course
Periods：48
Credits：3
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment：Examination
Preparatory：Introduction to MICE
2. Brief Course Introduction
Principle and Practice of MICE Marketing is an obligatory course for exhibition economics and management major. It aims to teach students the theoretical knowledge of MICE marketing and to help the students master the related technology of MICE marketing in order to prepare them better for the management work in their future career. The main contents include: the concepts of MICE marketing; the function of MICE marketing; environmental analysis of MICE market; competition analysis of MICE market; product and price strategy; channel and promotion strategy; personnel and process strategy, etc.