Academics
-
Schools
- School of Law
- School of Business Administration
- School of Accounting
- School of Finance
- School of Economics
- School of Public Finance and Taxation
- School of Humanities and Communication
- School of Information Science
- School of Public Administration
- School of Art and Design
- School of Foreign Studies
- School of Geography and Tourism
- School of Statistics and Mathematics
- School of Greater Bay Area Film and Television Industry
- International School
- International Business School
- Cultural Creativity and Tourism School
- School of Digital Economy
- Undergraduate Education
- Postgraduate Education
MICE Project Management
Release Date: 2017-09-221. Course Basic Information
Course code: 088282
Course name: MICE Project Management
Course type: Specialty Course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory: Introduction to MICE, MICE Strategic Management
2. Brief Course Introduction
MICE Project Management is the major basic course in exhibition economics and management, it should be arranged in the sixth semester. Its main contents include: MICE Project Management's connotation, process and developmental trends, MICE project start, MICE project organization and management, MICE project plan management, MICE project invite exhibitor and attract investment, MICE project execute and control, MICE project financial management, MICE project crisis management, MICE project assessment.