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Exhibition Economics and Management
Introduction to MICE
Release Date: 2017-09-221. Course Basic Information
Course code: 088012
Course name: Introduction to MICE
Course type: Specialty Course
Periods: 32
Credits: 2
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory: Introduction to Modern Service Industry
2. Brief Course Introduction
Introduction to MICE is the important major basic course in exhibition economics and management, it should be arranged in the second semester college. Its main contents include: MICE connotation, MICE developmental history and trends of, MICE economy and industry, MICE organization and management, MICE and city, MICE influence, MICE service, MICE tourism.