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Operation and Management of MICE Venues
Release Date: 2017-09-221. Basic Course Information
Course Code: 088362
Course Name: Operation and Management of MICE Venues
Course Type: Specialty Course
Periods: 24
Credits: 2
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory Courses: Introduction to Exhibition, Service & Site Management of MICE
2. Brief Course Introduction
Operation and management of MICE venues is one of the specialty courses for undergraduates majoring in exhibition economics and management. It aims to teach students the theoretical knowledge of operation and management of exhibition venues as well as to help students master the relevant operation and management technology of exhibition venues, in order to prepare them better for the management work in their future career. The main contents include: MICE venues overview, design of MICE venues, MICE venues facility and its management, planning and financial management of MICE venues, organization and human resources management of MICE venues, marketing management of MICE venues, on-site management of MICE venues, crisis and security management of MICE venues, etc.