Course Code: 088023
Course Name: MICE Industry Economics
Course Type: Specialty course
Periods: 36
Credits: 2
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory Courses: Introduction to MICE, Microeconomics, Macroeconomics
MICE Industry Economics is a compulsory course for the exhibition economics and management major. This course mainly lectures on the economic phenomenon, relations and law from the operation in the MICE economy. Through the study of this course, the students can understand the basic knowledge of the MICE economics and operation rules, master approaches to theory and practice studies and enhance the ability to understand what the economic feature in MICE industry. That would not only benefit students to further studies in the exhibition economics and management, but also lay the foundation to engage in the business related to exhibition and convention in the future.