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Strategy & Plan on MICE
Release Date: 2017-09-221 .Basic Course Information
Course Code: 088042
Course Name：Strategy and Plan on MICE
Course Type: Specialty Course
Period: 32
Credit: 2
Target Students: Undergraduates Majoring in Exhibition Economics and Management
Assessment: Examination
Preparatory Course: Introduction to MICE
2. Brief Course Introduction
Strategy and Plan on MICE is an obligatory course for exhibition economics and management major. It aims to teach students the theoretical knowledge of strategy and plan on convention & exhibition and to help the students to master the related technology of strategy and plan on convention & exhibition in order to prepare them better for the strategy and plan work in their future career. According to the order of strategy and plan on MICE, the main contents include: principle of strategy and plan on MICE, investigation and survey on exhibition, scheme of exhibition's theme, and proposal on exhibition writing.