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Business English Correspondence
Release Date: 2017-09-221.Brief Course Information
Course Code: 092142
Course Title: Business English Correspondence
Course Type: Specialty course
Periods: 32
Credits: 2
Target Group: Undergraduates Majoring in Business English
Assessment: in-class assessment
Prerequisite Courses: International Business Practice
2.Brief Course Introduction
As economic activities become globalized and China intensifies its participation in international trade, there is a growing need for business correspondence between China and its global business partners. It is essential for students majoring in Business English to acquire the ability and techniques in business writing in order to facilitate successful international business negotiations through effective communication by business letters. Although Business English Correspondence is a practical course that teaches technical writing skills, its pedagogical goal is to educate students on financial motivation, strategic planning, and strategic management. Business English Correspondence serves both as a textbook and handy reference for those who use English in Business, covering topics such as business letter formats, establishment of business relations, procurement and purchasing, international business contracts, terms of payment, and more.