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Creative Copywriting
Release Date: 2017-09-221. Basic Course Information
Course Code: 173102
Course Name: Creative Copywriting
Course Type：Specialty Course
Periods： 48
Credits: 3
Target Students: Undergraduates majoring in Visual communication design
Assessment: Examination
Preparatory Courses: Creative thinking、Base of visual communication design、 Photography foundation
2. Brief Course Introduction
Copywriting creative is a visual communication design major professional class. It focuses on how to use copy writing skills to convey advertising creative practical courses, in the fourth semester. The preparatory Courses are creative thinking, plane design and font software technology and application, etc. This course nurtures students' creative thinking ability, system transmission copy writing skills and, supported by a series of issues, helps students in the process of creative practice and shape application document writing skills to convey advertising creative professional ability.