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Advertising design
Release Date: 2017-09-221. Basic Course Information
Course Code: 171124
Course Name: Advertising design
Course Type：Specialty course
Periods：64
Credits: 4
Target Students: Undergraduates majoring in Advertising
Assessment: Project Design
Preparatory Courses: Advertising Planning
2. Brief Course Introduction
Advertisement design is taught using theory and creative methods. In the regards to strategy, students are guided through to the completion of creative advertising and creative design performance. The whole creation process contains the latest advertising theory, strategy analysis, copywriting, graphic concept extraction, design performance. The objective is to make students require the integrated use of these tools, plan advertisement design independently, and at the same time also require works that consider market factors and unique creative point extraction and so related to actual requirements.