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Brand image design
Release Date: 2017-09-221. Basic Course Information
Course Code:173123
Course Name: Brand image design
Course Type：Specialty course
Periods：48
Credits: 3
Target Students: Undergraduates majoring in Visual Communication Design
Assessment:
Preparatory Courses: Creative Thinking, software technology and Application
2. Brief Course Introduction
Brand image design is based on brand communication using symbols. It includes brand interpretation and definition, the import of brand symbols, the management of the brand symbol communication system and the adjustment of four processes; its task is to use symbolic communication to help audience store and extract the brand mark. Brand image design principles are based on consumers' feeling and aesthetic, and the pursuit of the enterprise itself.