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Practice of Brand Advertising
Release Date: 2017-09-221. Basic Course Information
Course Code: 173133
Course Name: Practice of Brand Advertising
Course Type：Specialty Course
Periods：48
Credits: 3
Target Students: Undergraduates majoring in Visual communication design
Assessment: Examination
Preparatory Courses: Graphic design、Advertising design、Advertising photography
2. Brief Course Introduction
Brand advertising project practice course is a specialized course for students majoring in visual communication design and focuses on advertising planning, creative thought, visual design, media integration ability of practical courses. The Preparatory Courses: are print AD design, advertising planning, film and television advertising, and interactive advertising design. This course sees market as the core, guiding the student according to market and industry requirements, independently completed with market research, advertising planning, and visual presentation evaluating the whole process of project practice.