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Media creativity
Release Date: 2017-09-221. Basic Course Information
Course Code: 173112
Course Name: Media creativity
Course Type：Specialty Course
Periods：32
Credits: 2
Target Students: Undergraduate majoring in Visual communication
Assessment: Examination
Preparatory Courses: Sketch、Graphic design/Layout design、Basic of visual communication design、Photography foundation
2. Brief Course Introduction
Media creative course is one of the Visual Communication Design undergraduate courses. The course mainly teaches the basic concept of creative advertising media, media creative thinking angles, as well as the steps and the design methods of media creation. By studying cases to enjoy reading, import the system of theoretical teaching and the effective practice of the topic, the course helps students master media creative principles, steps and methods and improve students' basic knowledge of the creative use of media for advertising creative ability.