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Advertising photography
Release Date: 2017-09-221. Basic Course Information
Course Code: 171343
Course Name: Advertising photography
Course Type：Fundamental Course
Periods：48
Credits: 3
Target Students: Undergraduate majoring in Visual communication design
Assessment: Examination
Preparatory Courses: Creative thinking、Base of visual communication design、 Photography foundation Video
2. Brief Course Introduction
The Advertising photography course is based on modern science and technology, using image culture as the background and the theory of visual communication to stand. In the service of commercial behavior and the purpose of photography, it does not consider the aesthetic as the final purpose and does not purport to reflect the photographer's personal feelings and thoughts, but to spread commercial information and ideas as the main motivation, to cater to consumer interest and achieve the goal of promotion. It is one of the advertising creative express carriers, is one of the ways students should master basic skills.