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Television advertising
Release Date: 2017-09-221. Basic Course Information
Course Code: 124253
Course Name: Television advertising
Course Type：Fundamental Course
Periods：48
Credits: 3
Target Students: Undergraduate majoring in Visual communication
Assessment: Examination
Preparatory Courses: Creative thinking、Base of visual communication design Photography foundation Video、editing and video advertising
2. Brief Course Introduction
Television advertising is one of the advertising undergraduate courses. The course pays attention to the cultivation of students' unique language and learning ability in regards to film and television advertising. Students through the study of theory and practice, will develop the ability to participate in film and television advertising video recording and editing, for all kinds of comprehensive advertising companies, news media advertising departments, enterprises and institutions and advertising management departments to lay a good foundation for the film and television advertising design.