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Brand Management
Release Date: 2017-09-221. Basic Course Information
Course Code: 171244
Course Name: Brand Management
Course Type：Discipline basic course
Periods：64
Credits: 4
Target Students: Advertising professional students
Assessment: Examination
Preparatory Courses: introduction to Advertising、Copy Writing
2. Brief Course Introduction
Brand management is a course for advertising students that focuses on the whole process of how to build up, maintain and consolidate a brand. This includes the study of brand management through effective regulatory control of the relationship between brands and consumers, forming a brand competitive advantage, making enterprise behavior more loyal to the brand core values and spirit and keeping the brand competitiveness. This course is designed to foster students' consciousness of brand management and skills, for the purpose of guiding students with a brand management mode of thinking, analyzing and solving problems creatively, to grasp the main principle and method of brand management.