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Integrated Advertising and Marketing Communication
Release Date: 2017-09-221. Basic Course Information
Course Code: 172794
Course Name: Integrated Advertising and Marketing Communication
Course Type: Basic Course
Periods：64
Credits: 4
Target Students: Advertising professional students
Assessment: Examination
Preparatory Courses: Introduction to Advertising、Copy Writing
2. Brief Course Introduction
Advertising and integrated marketing communications course is taught from the perspective of integration. Students will learn basic advertising theory and practice discuss the practical problems of integrated marketing communications and media and try to understand different marketing communication functions, as well as a selection of major media and its application process. This is applied in a way that is effective with the integration of these activities, so as to develop long-term, good relations with brands and eventually build brands and create brand equity.