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Introduction to Advertising
Release Date: 2017-09-221. Basic Course Information
Course Code: 171014
Course Name: Introduction to Advertising
Course Type：Fundamental Course
Periods：64
Credits: 4
Target Students: Advertising major, Visual communication design major
Assessment: Examination
Preparatory Courses: Special Field Introduction
2. Brief Course Introduction
An introduction to advertising is an advertising professional foundation course. The course is guided by the laws of the market economy, on the basis of the principles of communication, psychology, marketing and so on, It starts from the essence of market economy and China's national conditions, absorbing foreign advanced experience, discussing advertising campaigns and their regularity. The course also involves comprehensive teaching of basic theory and basic modern advertising, summarizes the experience and skill of modern advertising practice and helps the student to develop a consciousness of modern advertising as well as understand and grasp modern advertising, marketing, operation principles and skills.