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Advertising psychology
Release Date: 2017-09-221. Basic Course Information
Course Code: 171034
Course Name: Advertising psychology
Course Type：Discipline Basic Course
Periods：64
Credits: 4
Target Students: Advertising Major
Assessment: Examination
Preparatory Courses: Introduction to Advertising
2. Brief Course Introduction
Advertising psychology is about the psychological principles of application, consciously or unconsciously, AIDMA, for learning the main line. This course aims to help students understand the psychology of advertising law, so as to effectively grasp advertising design and using all the factors we can control, make the effect of advertising closer to the artist's expectations. This will also be combined with the time background, to explore the creation of internet advertising law and put forward new countermeasures and analysis of the psychological level.