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Advertising Media
Release Date: 2017-09-221. Basic Course Information
Course Code: 171113
Course Name: Advertising Media
Course Type：Discipline Basic Course
Periods：48
Credits: 3
Target Students: Advertising Major
Assessment: Examination
Preparatory Courses: Adverting Introduction，Mass Communication
2. Brief Course Introduction
Advertising media, which includes research and more in-depth discussion on the various types of advertising media, is an important basic course for advertising professional students. The main aim is to let students understand the variety of advertising carriers, examining the propagation characteristics of different advertising media so as to gain a more comprehensive understanding and grasp. The basic content of the course includes traditional media such as television, radio, newspapers, magazines etc. and the development of various new media represented by internet history and the characteristics of transmission as well as the media selection strategy in advertising campaigns.