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Advertising Strategy
Release Date: 2017-09-221. Basic Course Information
Course Code: 171334
Course Name: Advertising Strategy
Course Type：Specialty course
Periods：64
Credits: 4
Target Students: undergraduates majoring in Advertising, undergraduates majoring in Art and Design, undergraduates majoring in Communication
Assessment: Examination
Preparatory Courses: An Introduction to Advertising
2. Brief Course Introduction
Advertising strategy is an important professional course of the discipline system. An overview of the course can be divided into: advertising planning, advertising, market research, cognitive and product positioning, market awareness and segmentation, advertising strategy and tactics, advertising media planning and execution. With a highly integrated advertising business execution process, this course teaches students to get comprehensive knowledge of advertising planning theory and give them the basics of complete advertising planning schemes.