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Television Advertising Creation
Release Date: 2017-09-221. Basic Course Information
Course Code: 124253
Course Name: Television Advertising Creation
Course Type：Specialty course
Periods：48
Credits: 3
Target Students: Advertising major, Visual communication design major
Assessment: Examination
Preparatory Courses: Creative thinking, Introduction to advertising, Computer aided design, Advertising photography
2. Brief Course Introduction
Television advertising creation course is a required course for advertising professionals. Through the study of this course, students can fully and systematically grasp the characteristics of television advertising media and communication principles, television advertising, television advertising planning and creative production technology, basic television ads script creation as well as the production process, and the effect of television ads and how the determination has certain understanding, management, etc.