Academics
Academics
Academics
-
Schools
- School of Law
- School of Business Administration
- School of Accounting
- School of Finance
- School of Economics
- School of Public Finance and Taxation
- School of Humanities and Communication
- School of Information Science
- School of Public Administration
- School of Art and Design
- School of Foreign Studies
- School of Geography and Tourism
- School of Statistics and Mathematics
- School of Greater Bay Area Film and Television Industry
- International School
- International Business School
- Cultural Creativity and Tourism School
- School of Digital Economy
- Undergraduate Education
- Postgraduate Education
Advertising
Mass Communication
Release Date: 2017-09-221. Basic Course Information
Course Code: 122363
Course Name: Mass Communication
Course Type：Discipline Basic Course
Periods：48
Credits: 3
Target Students: Advertising Major
Assessment: Examination
Preparatory Courses:
2. Brief Course Introduction
Mass communication is an important basic course for advertising professional students. The main aim is to teach students the basic theory of mass communication, to master the principles and laws of information dissemination and to guide the planning of creative advertising campaigns. The basic content of the course includes mass communication, the communication process, communication effect theory, types, main body and the audience and the transmission system etc.