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Research Methods for the Cultural Market
Release Date: 2017-09-221.Basic Course Information
Course Code: 150413
Course Name: Research Methods for the Cultural Market
Course Type: Specialty Course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in Administration
Assessment: Examination
Preparatory Courses: Introduction to Culture；Introduction to Cultural resources; Statistics
2.Brief Course Introduction
Research Methods for Cultural Market is an important course, delivering information on cultural market and methods of cultural marketing and modern management. It is significant for promoting the economic development, enhancing the scientific nature of decision - making, providing competitiveness of cultural enterprises and their ability to adapt. This course is a comprehensive and in-depth study of the practical operation of cultural market research. It also pays attention to the practice and experience of the internal and external cultural market survey in class, which enables students to master the basic principles and methods of Cultural Market Research. The main content of this course includes significance and the category of the cultural market survey, scheme design, practical implementation of the survey, the use of various investigative tools and methods, as well as writing of a report, etc.