Course Code: 032763
Course Name: Cultural Project Planning
Course Type: Specialty course
Credits: 3
Target Students: Undergraduates Majoring in Management of Cultural Industries
Assessment: Examination
Preparatory Courses: The History of Chinese Culture; Cultural Marketing
Cultural project planning is a Cultural Industry Management professional course, it is very practical. The teaching contents include:Cultural project planning overview、Creative thinking、Psychological research、Cultural project creative、Principles and requirements、Cultural project planner、Plan writing、Case analysis, etc.