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Culture Industry Management
Media Operation and Management
Release Date: 2017-09-221.Basic Course Information
Course Code: 032503
Course Name: Media Operation and Management
Course Type: Specialty course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in Cultural Industry Management
Assessment: Examination
Preparatory courses: Cultural Study，Management
2. Brief Course Introduction
Media operation and management is a subject concerning media management rule. On the basis of relevant theories, the subject contents the basic concept of media management, the media management concept, media development trends and so on.