Academics
Academics
Academics
-
Schools
- School of Law
- School of Business Administration
- School of Accounting
- School of Finance
- School of Economics
- School of Public Finance and Taxation
- School of Humanities and Communication
- School of Information Science
- School of Public Administration
- School of Art and Design
- School of Foreign Studies
- School of Geography and Tourism
- School of Statistics and Mathematics
- School of Greater Bay Area Film and Television Industry
- International School
- International Business School
- Cultural Creativity and Tourism School
- School of Digital Economy
- Undergraduate Education
- Postgraduate Education
Culture Industry Management
Media Operation and Management
Release Date: 2017-09-221.Basic Course Information
Course Code: 032503
Course Name: Media Operation and Management
Course Type: Specialty course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in Cultural Industry Management
Assessment: Examination
Preparatory courses: Cultural Study，Management
2. Brief Course Introduction
Media operation and management is a subject concerning media management rule. On the basis of relevant theories, the subject contents the basic concept of media management, the media management concept, media development trends and so on.
preliminary review： reexamination： final review：